Monday, October 01, 2007

New music models

Radiohead are trying an interesting experiment with their new album: they're letting fans download the album and then choose how much to pay for it based on what they think it's worth. This is interesting because up until now, the music industry's response to advances in technology has been to sue their customers. It's good to see someone as big as Radiohead try something experimental and different that engages with their audience.

This is Radiohead's first album outwith their former record company, EMI, and I can't help wondering if this is going to set a trend: as soon as their contract expired, they jumped ship and went independent. Could this be the beginning of the end of the record company as we know it? I guess it depends very much on the success of this experiment, but it's certainly one that I'll be watching with great interest.

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